A quick video worth checking out about the paradigm shift in media. For generations now, we've all been sitting in front of a tube while big conglomerates push ads at us. While it's obvious to those in the our industry, more and more viewers are getting entertained via online activities like youtube, stumbleupon, and many other social publishing sites. Did you know that youtube had 5 billion videos viewed in july?

http://www.openforum.com/innovation/video_noonecaresaboutyou.html