“Specialists are professionals who have the time, experience, and projects to allow them to go deep into a discipline such as information architecture or visual design.

“Because they can concentrate on the one discipline, they become very knowledgeable and experienced at solving the problems that crop up. Having a specialist on board is often very valuable, since they’ll know how to tackle the many subtleties that can make or break a project.

Jared Spool recently wrote about the three patterns that are found in companies creating great experiences.

1. Understand the purpose of vision. Everyone in the company should know the experience five years out.
2. Listen to and/or observe your user base at least two hours every six weeks.
3. Reward Failure. Failure equals opportunity to improve.

I recommend this article to anyone looking to foster an experience group.